Guest

•  Ariel Michaeli  - Twitter @arielmichaeli
  • AppFigures - Twitter @appfigures
  • 360idev 2019 - App Store Optimization for the Rest of Us
  • AppFigures Guides
    • AppFigures App Store Optimization Checklist
    • How to Optimize Your Keywords List in App Store Connect
    • Optimizing Your App’s Name to Get More Downloads
    • How to Choose the Right Keywords for App Store Optimization

Sponsors

• Specialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch
• 10 years of experience developing for a variety of Apple platform
• Helping dev shops which lack experience with Apple platforms and Swift

• Do you have a product or service which can target our ever growing community of developers as well as technology and business leaders? 

App Store Optimization Basics

• The Importance of Marketing
• Why not depend on Today, Category, or Featured by Apple
• How it helps established business as well as startups
• 60% of downloads are directly from the App Store
• You only have 20 seconds to capture your audience
• AppFigures App Store Optimization Checklist

Key Differences between SEO and ASO

• Backwards Engineering the Play Store/App Store vs. Google
• ASO is restricted by the fields and parameters Apple or Google Play Store provides
• People Search for Solutions on Google vs People Search for Apps on the App Store

What are the Components For Successful ASO?

• Research for Correct Keywords 
• Apply Keywords based on Solutions the App Provides
  • Breakdown Keywords
  • Use the Correct Title and Subtitle Correctly
  • Title and Subtitle in the Apple App Store Are Rendered As One Sentence
  • How to Optimize Your Keywords List in App Store Connect
  • Optimizing Your App’s Name to Get More Downloads
  • How to Choose the Right Keywords for App Store Optimization
• Make Visuals Compelling Which Encourage Downloads
  • Videos Are Very Helpful
  • Give Your Screenshots Context and Use the Design of the App Page
    • User Jump
• Monitoring Keywords and Algorithm Changes
• Experiment with Emulated App Store Pages and A/B Testing

What are Common Mistakes For Successful ASO?

• Don't Optimize for Competitor Name
• Don't Leave Your App Page Alone But Constantly Monitor
• Don't Optimize for Only Your Competitor 

Apple Watch App Store and Heartwitch App Feedback

• Understand Your Audience
• Use Branding with Browser Window
• Selling on the Apple Watch Store Makes the App Unique
• Ask Apple to Feature
• Reach Out To The Community

Social Media

• Steven Lipton