App Store Optimization with Ariel Michaeli

App Store Optimization with Ariel Michaeli

In this episode we talk with Ariel Michaeli of App Figures about integrating App Store Optimization with the marketing and development process of building an app.



  • Specialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch
  • 10 years of experience developing for a variety of Apple platform
  • Helping dev shops which lack experience with Apple platforms and Swift

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App Store Optimization Basics

  • The Importance of Marketing
  • Why not depend on Today, Category, or Featured by Apple
  • How it helps established business as well as startups
  • 60% of downloads are directly from the App Store
  • You only have 20 seconds to capture your audience
  • AppFigures App Store Optimization Checklist

Key Differences between SEO and ASO

  • Backwards Engineering the Play Store/App Store vs. Google
  • ASO is restricted by the fields and parameters Apple or Google Play Store provides
  • People Search for Solutions on Google vs People Search for Apps on the App Store

What are the Components For Successful ASO?

What are Common Mistakes For Successful ASO?

  • Don't Optimize for Competitor Name
  • Don't Leave Your App Page Alone But Constantly Monitor
  • Don't Optimize for Only Your Competitor 

Apple Watch App Store and Heartwitch App Feedback

  • Understand Your Audience
  • Use Branding with Browser Window
  • Selling on the Apple Watch Store Makes the App Unique
  • Ask Apple to Feature
  • Reach Out To The Community

Social Media

Thanks to our monthly supporters
  • Steven Lipton
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Creators and Guests

Leo Dion
Leo Dion
Swift developer for Apple devices and more; Founder of BrightDigit; husband and father of 6 adorable kids
Ariel from Appfigures
Ariel from Appfigures
Apps are businesses! Building @appfigures and talking about #mobile #apps, #marketing, and #ASO.

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